Question: There were once three frogs on a log and one of them made a decision to jump in. How many were left?

Answer: There are still three frogs on a log, he only made a decision but he took no action!

With the boom of video marketing today a lot of businesses find themselves on a log, taking the decision to dive into video marketing, yet not taking action.

This could be due to the fact that they would know how to choose among the numerous video production houses found in Africa. As a result they miss out on the benefits video marketing could bring to their brand.

We couldn’t help the little frog in the story, but we sure can help you, as we are here with a step by step guide on how to choose your video production company.


1. Look at their previous work.

Before getting in touch with any animated video production house, you should certainly have an idea of what you want to for your video in terms of style, script and voice-over.

Taking a tour on their website or landing page and looking at their previous works is the best way to know if their style matches with what you have in mind.

Also, looking at their reviews and testimonials will give you a good idea of the time of company they are, their ethics, values and achievement.

Working with a video production house that has already produced something similar to what you want will ease your collaboration and make it efficient.

2. Find out about their team members.

On most animated video production companies’ websites, there is an ‘About us’ that tells you about the company, its mission, vision and presents to you their team members.

To have an idea of the quality level of that company’s deliverables, you can take a look at the individual pages of team members. A good illustrator for instance will certainly share his skills on social media platforms such as vimeo, Instagram, fiverr and other platforms.

This little check will help assert their quality level and as you will know more about those you are to work with.

3. Inquire about their production process

For most animated video companies in Africa, a production process is elaborated in 6 steps:

  • Discovery
  • Script
  • Voice over
  • StoryBoard
  • Animation
  • Shipping

Knowing this allows you to evaluate their competences, especially when it comes to producing for companies and brands.

4. Payment, hidden costs, penalties

Because this is an investment, money is a very important factor. Before engaging into production with any animated video company, it is important that you know about their price, payment modalities, discounts, flexibility and possibility of differed payment. As this point is also very delicate and salient in every business transaction, it is important to keep an eye on the details.

5. Inquire about the source file

Different production houses have different policies on the ownership of assets created during the making of a video.  It is always a good idea to discuss this beforehand.

This will help you know who owns the collaterals, if it is possible to ask for an edit after the completion of your project. And to know who owns all brand designs (color scheme, logo…).

This is very important to know especially for videos that are handcrafted.

A handcraft video is one that is built from scratch with authentic brand elements such as unique characters, objects, color schemes…. Purchasing a handcrafted video makes your brand unique, as these element can’t be used by the production house for any other client.

6. Find out about any extra service they offer to their clients

Customers love to have something free, bonus or extra and providing this says a lot about a company. These extras may differ from one animated video company to the other.

For instance, MotionFountain provides as extra to its clients assistance in building an effective video marketing strategy for them achieve their goals. Some other animated video companies offer one or two extra reviews, discounts and so on…!

Find out what you are entitled to as king (customer) to make sure you are provided with a wonderful customer experience.



“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.” – @bhalligan

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