Engaging, simple, easy, fast, effective, efficient, convincing, compelling, the list of video marketing’s benefits is endless.
That explains why companies can’t stop innovating and creating in this field and this for the delight of the consumers.
In this article, we want you to forget about what video marketing in the previous years.
We want you to think of video marketing in terms of integration, immersion, and virtual reality, dazzling and incredible!
Ride along, as we present to you the 4 innovations that will take video marketing to a whole different dimension.
“If you’re not failing every now and again, it’s a sign you’re not doing anything very innovative.” – Woody Allen
Holoportation is a new type of 3D capture technology that allows high-quality 3D models of people to be reconstructed, compressed and transmitted anywhere in the world in real time. When combined with mixed reality displays such as HoloLens, this technology allows users to see, hear, and interact with remote participants in 3D as if they are actually present in the same physical space. Communicating and interacting with remote users becomes as natural as face-to-face communication.
In a couple of years, you might not even be pitching to a client in the same room or even country as this technology will give you the ability to physically appear in the same room as another person when you’re actually hundreds of miles away.
How amazing is that?!
This technology will take visual communication for businesses to a whole new level, while delivering for the consumers a more effective way to make business.
“Give the time and the energy to let amazing creatives do creative work.” – @paullyoung
Augmented reality is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.
This technology provides a customized, interactive experience for brands and their consumers. This is even more vital for company having as target audience millennial and digitally-savvy who value such experiences.
Leading brands using augmented reality in the marketing tactics are:
“Using video to connect with a prospect is so much more than a cold call. It humanizes the selling process.” – @jill_rowley
Digital screens are meant to display digital screen media to create high engagement with the consumer.
Some companies take digital screens to a whole new level by integrating to it some augmented reality or even facial recognition aptitude, which is the case of GM, when they launch their digital billboard campaign.
For this campaign, they placed their digital screen at the entrance of malls to capture the attention of all the visitors. Smart, huh?!
Work collaboration tools providing video by 70%
“No one ever succeeds without the help of others.” – @RealJayAbraham
Because the need for uninterrupted business collaboration is increasing as businesses want to work together on projects regardless of language barriers, time zone differences and geographical distance, visual communication provides a solution.
Thanks to the progress in video marketing, businesses will be able to use visual communication tools to assist staff in working together.
Some popular working tools that have already integrated this function are:
“The play button is the most compelling call to action on the web.”
Do you want your customers to advocate for your brand?